Redchilli Sox
Branding / Logo Design / Packaging Design Thinking - Research, Ideation, Design & Development The Redchilli Sox project revolves around a vibrant, free-spirited, and energetic brand. The focus is on creating a recyclable packaging sleeve for their socks, using environmentally friendly cardboard materials. By engineering the sleeve with fewer materials, the project aims to reduce excessive waste, with a key objective of eliminating plastic, which was identified as a major human-centred issue. The design seeks a perfect balance between simplicity and playfulness, embodying a modern aesthetic. Additionally, the packaging boasts an easy-to-open structure, devoid of glues or plastic fasteners, ensuring both convenience and sustainability.
2020