When DOXAZI, a US-based company, sought a logo design for their cold brewed coffee brand, Northship Coffee Company in California, I took on the challenge and crafted a memorable and captivating logo and bottle label. The design exudes a retro, bold, and playful vibe, perfectly capturing the essence of the brand's identity.
The focal point of the logo is a creatively designed compass, symbolizing the idea of exploration, adventure, and setting sail on a journey of flavor and enjoyment with each sip of the cold brewed coffee. The compass serves as a metaphor for guiding coffee enthusiasts to discover the premium quality and exceptional taste of Northship Coffee.
To further enhance the nautical theme, I incorporated an anchor, cross arrows, and five stars into the design. The anchor represents stability and trustworthiness, ensuring that customers can rely on the brand's consistency and dedication to excellence. The cross arrows evoke a sense of direction, emphasizing the brand's commitment to providing coffee lovers with an unparalleled experience. The five stars act as a testament to the coffee's top-notch quality, assuring customers that they are in for a premium coffee delight.
The color palette used in the logo design is carefully selected to resonate with the brand's essence. Earth and coffee tones are utilized, invoking a warm and comforting feeling that mirrors the rich and satisfying taste of the coffee. These colors also add a touch of nostalgia, paying homage to the classic and retro vibe that the brand aims to convey.
Throughout the design process, I created various versions of the logo, encapsulating the journey-like feel that Northship Coffee aims to provide. Each version was tailored to reflect different aspects of the brand's identity, ensuring that the final design resonated deeply with the target audience.
The bottle label design complements the logo seamlessly, creating a cohesive and visually appealing packaging for the cold brewed coffee. The combination of the captivating logo and thoughtfully designed label makes Northship Coffee stand out on the shelves, attracting coffee lovers and invoking a sense of excitement to embark on a coffee experience like no other.
In conclusion, the logo and bottle label design for Northship Coffee Company is a result of careful consideration and creativity, capturing the essence of the brand's adventurous and premium coffee offerings. The retro, bold, and playful elements come together harmoniously, symbolizing exploration, trustworthiness, and top-notch quality. With a carefully chosen color palette and various versions of the logo, the design effectively communicates the brand's unique journey and sets Northship Coffee apart in the competitive market.